You know, to hold your gun. 

But you're not the type to want just any gun wrapper. Any cheap POS can do that. You're the type who is looking for quality materials, and fine craftsmanship to secure, retain, carry, coddle and dare I say fondle that precious firearm of yours. 

Only the best will do for you my man! (or woman, or any of the other 60 genders recognized by MSNBC. Hey we don't judge).